Iterating Products

Iterating on your product does not mean that you’re entering into the software development version of Groundhog Day. There’s value to iteration, but only if you gather feedback from each iteration and learn from that feedback in your next iteration. Read on for some suggestions...

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Product Retrospectives

Every product lifecycle has events you’d love to repeat and others you’d like to avoid at all costs. Unfortunately, if you don’t take a little bit of time to reflect on your work on that product, those events can easily meld all together. That’s where...

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Product Analytics

You want feedback on your product and you want to make data-informed decisions, so where do you turn? You can ask your customers and users, but their responses only paint part of the picture. You’ll want to supplement conversations with customers and users with hard...

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How to Measure the Right Product Metrics

What gets measured gets managed. So it stands to reason that if you measure the wrong metrics for your product you could end up managing your product in the completely wrong direction. Here’s some advice for establishing the right product metrics to get and keep...

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Product Marketing Metrics

There are several different ways to measure your product marketing efforts, which means you need to carefully consider which metrics you track. You want to make sure you steer your product marketing in the right direction while not becoming overwhelmed with a bunch of numbers....

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How Product Managers Can Collaborate With Sales

You’ve created a great product and now you want to sell it. Your sales organization can definitely help with that, but your relationship with sales has not always been the best. Here are some insights on how to improve the relationship between product and sales...

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Product Pricing

You know your new product is going to solve your customer’s problems, but it can be tough to quantify how much your customers value having their problem solved. That’s where product pricing comes into play - figuring out what your product is worth, without directly...

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Product Positioning

You probably have a fairly clear picture of where your product fits in the marketplace. Unfortunately, if your customers don’t share that picture, there’s a good chance your product won’t succeed in the market. That’s where product positioning comes in. Product positioning definition and examples. Positioning...

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Product Marketing for Product Managers

Is the relationship between product marketing and product management best described as two sides of the same coin, two peas in a pod, or partly intersecting circles in a Venn diagram? The Venn diagram explanation is probably the most accurate as these two roles share...

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Tips on Using Product Tools

Product management tools can introduce some interesting dilemmas. Sometimes the best thing to do is to go buy that shiny new tool. Sometimes, you get that nagging feeling that you may be able to solve your problem with a tool you already have - if...

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