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Dysfunctional Teams and the Wisdom of Ants

The following insights were gleaned from a presentation at INDUSTRY given by Kirsten Butzow, formerly at Pragmatic Marketing (now at Salt River Project) @KirstenButzow. Download Product Management TACTICS eBook for more. Cross-functional interaction is critical for success.  This is true for any team, but product teams in particular. ...

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Building a Product Strategy from the Ground Up

The following insights were gleaned from a presentation at INDUSTRY given by Aurélie de Sainte Preuve of Seenit. Download Product Management TACTICS eBook for more. What happens when a company grows and the products expand? As a product leader, what are you to do when you’re faced with...

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Product Strategy When Scaling a Company

The following insights were gleaned from a presentation at INDUSTRY given by Des Traynor of Intercom @destraynor. Download Product Management TACTICS eBook for more. A good idea can carry a company through one cycle of tech innovation but building a company that lasts and thrives in a fast-growth...

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Demand-Side Innovation

The following insights were gleaned from a presentation at INDUSTRY given by Bob Moesta of The Re-Wired Group @bmoesta. Download Product Management TACTICS eBook for more. There is an oversupply of innovation and technology and really, consumers simply don’t know how to fit all of it into their...

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Managing the Unexpected

The following insights were gleaned from a presentation at INDUSTRY given by John Vars of Varo Money @JohnV. Download Product Management TACTICS eBook for more. Life changes fast. This is true for us as humans, but as well as the products that we manage. It’s all well...

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Hiring and Scaling Your First Product Team

The following insights were gleaned from a presentation at INDUSTRY given by Merci Victoria Grace, formerly of Slack @merci. Download Product Management TACTICS eBook for more. Founders and Heads of Product at early stage companies are often trying to do two impossible things at once: take a product...

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Starting with Customers’ Problems

The following insights were gleaned from a presentation at INDUSTRY given by Ash Maurya of LEANSTACK @ashmaurya. Download Product Management TACTICS eBook for more. Most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what...

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The Art of Being Compelling

The following insights were gleaned from a presentation at INDUSTRY given by Sachin Rekhi of Notejoy (@sachinrekhi). Download Product Management TACTICS eBook for more. As Product Managers, we spend so much of our time convincing stakeholders of the right path forward, whether it’s fellow Product Managers, engineers, designers,...

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Leading Product Management Excellence

The following insights were gleaned from a presentation at INDUSTRY given by Jeff Lash of SiriusDecisions (@JeffLash). Download Product Management TACTICS eBook for more. What factors make Product Management successful? Of surveyed companies, only 15% said that 75% of their products met projected revenue goals. What are these...

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The Basecamp Way of Work

The following insights were gleaned from a presentation at INDUSTRY given by Ryan Singer of Basecamp (@RJS). Download Product Management TACTICS eBook for more. Basecamp has a reputation of not only being one of the most respected product-driven SaaS businesses, but also a company that tends to challenge...

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