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Prototyping — The Benefits, Techniques and When to Use

Why do product teams need to master rapid prototyping? Leveraging a process in which a minimum viable product (MVP) is used to test a product idea is more complicated for enterprise Product Managers than it is for startup founders. But similar concepts involving iterative experiments...

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Brainstorming — Setting Limits or Just Letting it Flow

Rules, rules, rules. It seems counterintuitive that so many rules are required to encourage a free flow of ideas. But as you’ll see from the examples below they are crucial to enable constructive brainstorming sessions. There are common themes to these rules, such as setting...

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