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Launching Product Features

When you launch a new product you can learn and adjust as the number of customers using it goes from zero to (hopefully) a lot. When you introduce a new feature to an existing product, you have to consider everyone that is already using your...

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Success Metrics for New Products

How do you know when your product launch is successful? Is it sufficient to turn the feature flag on then go celebrate? Probably not. You need to have some predefined success metrics and an idea of how you’re going to measure them. Here are some...

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Navigating the Product Lifecycle

Very few of us went to school to be product managers. It's no wonder why when most people end up in their first role as a product manager, feelings of "imposter syndrome" can set in. Even as one progresses in their career, understanding if you're...

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Setting Product Launch Dates

To set a product launch date, or to not set a launch date. That is the question. Or at least it’s a question that has puzzled product people for a while. Do you set arbitrary release dates and stick to them no matter what? Do...

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When is Your Product Truly Validated?

How do you measure when your product is successful? To call your product truly successful, it should help your customers solve a specific problem. But how do you measure that? That’s where product validation comes into the picture. Here are some different ways you can...

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Running product experiments

Experiments are not just for people in white lab coats who like to mess around with chemicals all day. They are also powerful tools that help product people cut through the uncertainty that surrounds their customer’s problems. Read on to find out more about how...

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Ideas for generating ideas

Ideation may be a fancy way of saying “come up with new ideas” but it is still an important part of moving your organization forward. Because you can’t always predict when good ideas show up, it’s helpful to have a variety of techniques to create...

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