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Sharing Your Roadmap With Customers

To share or not to share (your roadmap with customers), that is the question. On one hand, you want to keep your customers informed and excited about what you’ve got planned for your product. On the other hand, you don’t want to run the risk...

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Product People Attending Sales Calls

You want to talk to potential customers so you can get a better understanding of their needs and gain intelligence to influence your decisions moving forward. Sales calls offer a great opportunity to talk to potential customers. Except that your search for information that helps...

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Top Software Product Management Blogs

There are so many fantastic resources now out there for software Product Managers. But where do you look to find the definitive answers to your questions? Soon we will announce the inaugural Product Collective Top Software Product Management Blogs rankings. Each resource will be judged based on a variety...

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Roadmapping good practices

When you want to create or update the roadmap for your product, there are several tools you can choose from. But your choice of tool is not necessarily the only key to an effective product roadmap. You should consider who you involve when you create...

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Re-aligning Your Product Strategy

Your product strategy helps bridge the gap between your organization’s vision and an actionable, focused roadmap. While your vision rarely changes, your product strategy needs to change as you learn more about your customers and the current market. Fail to re-align your product strategy, and...

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