Growth decisions based on tracked positive & negative experiences
If an existing user’s experiences are positive, you want them to tell others. If their experiences are negative you want them to tell you. Dicky Singh explains how you can use “the difference between positive and negative experiences to make multiple decisions, including whether to ask for an app-store rating, ask for a review in an e-commerce product, recommend user update to a newer version of the app, redirect to support, or recommend installing other apps.” (via @dickeysingh)
You mean data is not the holy grail? Trust Des Traynor to be the one to remind us that it’s not that easy. According to him, insights coming from data are just one part of the puzzle. Companies in different markets with different challenges will have other forces governing their decisions, such as competitive pricing models and being customer focused. This will result in those companies needing to make decisions counter to what they are learning from looking at data.
Here’s Why Every Product Manager Must Learn to Love Data
You must not dismiss working with data because you are not a “math person”. So says Heather McCloskey who reminds us that using data to make decisions doesn’t have to be difficult. There are a multitude of analytic tools available to make your life easier and if you want to go deeper, you’ll only need a quick refresher on statistics to make sense of what’s in front of you.
At INDUSTRY ’16, Maggie Jan, a data scientist at Keen.io gave a detailed talk on using data to build products that matter. She covers everything from the start when you are conducting ‘Build, Measure, Learn’ processes to how data can be visualized effectively.